We Are Africa
We Are Africa is the continent’s most impactful high-end travel gathering, bringing together the most extraordinary African travel brands with a curated community of global buyers and influential media.
Over four days, this trailblazing travel tribe comes together to reconnect, collaborate, and champion Africa on a global stage.
With over 300 leading African travel brands in attendance, exhibitors and buyers generate quality business, launch new ideas, strengthen relationships, and engage in conversations that shape the future of luxury African travel.
Designed to reframe how the world sees the continent, We Are Africa celebrates its diversity, creativity, culture, landscapes, wildlife, and people whilst driving economic growth, honouring community, conservation, and creating space for authentic storytelling.
Expect a carefully curated programme of pre-scheduled meetings with key decision-makers, alongside inspiring thought leadership and purposeful networking.
Attendees will discover new opportunities, forge strategic partnerships, and gain insight into the evolving global luxury travel market.
Every connection made, every deal signed, and every partnership formed is part of shaping a future where Africa’s natural and cultural wealth is valued, protected, and shared responsibly.
- Date: 4 – 9 May 2026
- Time: 09:00 – 20:00
- Venue: DHL Stadium
- Event Organiser: We Are Africa
- Website: weareafricatravel.com
