World Travel Market Africa

WTM Africa stands as the continent’s premier B2B exhibition dedicated to both inbound and outbound travel.

This dynamic delivers a powerful mix of large-scale exhibitions, unbeatable networking, and targeted educational sessions.

Attendees engage in one-on-one meetings with key industry decision makers, generate quality sales leads, launch new products, and break into untapped markets—all while sizing up the competition and sparking press buzz.

The event is designed to stimulate economic growth by connecting key industry figures, showcasing diverse destinations, and celebrating Africa’s vibrant cultural heritage.

What to Expect: Over a series of carefully curated sessions, attendees will engage with Industry Decision Makers, Discover New Opportunities: Launch innovative products, build strategic partnerships, and gain exclusive insights through targeted educational. Experience a Multifaceted Event with Content with large-scale exhibitions, alongside niche content streams such as leisure tourism, LGBTQ+ travel, MICE, sport tourism, and travel technology.

Within WTM Africa, the following conferences take place: African Tourism Investment Conference, EQUAL Africa, Travel Tech Conference, Sports & Events Tourism Exchange —all co-located to provide a comprehensive industry overview.