CAPE TOWN, SOUTH AFRICA – OCTOBER 09: General view during the Heineken MasterClass – Ignite your leadership spark at Homecoming Centre on October 09, 2025 in Cape Town, South Africa. The Loeries has been rewarding creativity for 47 years – as Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. (Photo by ER Lombard/Gallo Images) Loeries Creative Week
Loeries Creative Week is the largest festival celebrating creative excellence in Africa and the Middle East region.
This is a week where the industry from across the African and Middle East region and beyond gather to celebrate the best work, build meaningful relationships, and share knowledge.
Thought leadership, talent showcases, youth initiatives, and so much more.
Loeries Creative Week brings together the greatest minds in the industry. It’s also a platform for various stakeholders to host their own surround events, making it a vibrant hub of creativity and connection.
The programme includes:
Loeries Expo and Student Expo (HomeComing Centre) – Wednesday, 7 October from 09:00 – 16:00
Loeries MasterClasses (HomeComing Centre) – Thursday, 8 October from 09:00 – 16:00
Loerie Awards Night 1 (Cape Town City Hall) – Thursday, 8 October from 18:30 – 22:30
Loerie Awards Night 2 (Cape Town City Hall ) – Friday, 9 October from 18:30 – 22:30
Loeries International Seminar of Creativity (HomeComing Centre) – Friday, 9 October from 09:00 – 16:30
Loeries Official Afterparty (Cabo Beach Club)- Friday, 9 October from 22:00 – *02:00
